Concept development for the worldwide publication of the Ride Out series we produce on behalf of BBB Cycling. The head of BBB Cycling, together with PON decided that the series of instruction videos, that already was in production, had to be levelled up to a scale that the series appealed to a worldwide audience as BBB proposed to do a worldwide marketing campaign. Were turned to the drawn board, how to make a series more attractive after the first episodes were already shot? We decided to draw out a concept that heavily depend on a new intro that, with the use of comedy and clever camera movement, showed the use of the instruction videos through recognizable events. On the side, the result of the intro that changed the appearance of the video, in collaboration with a new look & feel provided by animations and illustrations of small interactions in the image.